STORY

Rooted in Tuscany The story behind Your Tuscany Expert


Lorenzo Goretti

FOUNDER

Growing up in Tuscany shaped my understanding of travel, hospitality, and human connection.

After graduating from the Hotel Management School of Montecatini Terme and specialising in guest relations, at the age of 19 I moved to the United Kingdom, where I spent many years working in luxury hospitality. One of the most defining chapters of my career was working at The Connaught, a legendary five-star hotel in London, where excellence is a daily practice rather than an abstract concept.

After years abroad, I felt the need to return to Tuscany with a different perspective: not as a visitor, but as someone reconnecting with a place that had always been part of my identity. I spent time travelling throughout the region, deepening my understanding of the territory through direct experience, and connecting with local people.

Your Tuscany Expert was born from the desire to help travellers experience Tuscany in a clear and authentic way, guided by local knowledge rather than generic recommendations. I work independently, allowing every suggestion to come from personal experience and genuine familiarity with the region. The aim is to help travellers discover both iconic destinations and lesser-known places, creating balanced and tailored itineraries designed to help you experience the real Tuscany.
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